News
44grind Sets October 16 Release for “Kaluba,” a New Afrobeats Single Backed by a 30 Piece Digital Campaign
Independent music distribution and artist development company 44grind has announced the October 16, 2026 release of “Kaluba,” an Afrobeats single supported by a coordinated campaign spanning short form content, creator partnerships, media outreach and playlist pitching.
Built around an infectious hook, vibrant production and a contemporary African sound, “Kaluba” is positioned to reach audiences in Nigeria, across Africa and internationally. More than 30 pieces of short form content have already been developed to drive discovery and engagement across TikTok, Instagram, YouTube and other digital platforms.
The release forms part of 44grind’s broader artist development strategy, which combines music distribution with digital marketing, audience development, data led promotion and long term career support for independent artists.
The campaign is being rolled out across Nigeria and the wider African market, while targeting global listeners interested in Afrobeats and contemporary African music.
“At 44grind, our goal is not simply to put music on streaming platforms. We want to build records, develop artists and create campaigns that give great African music the opportunity to travel. ‘Kaluba’ is another step in demonstrating what that approach can look like.”
— 44grind
“Kaluba” will be available across major digital streaming platforms on October 16, 2026.
About 44grind
44grind, The Home of Independent Music
44grind is an African focused independent music distribution and artist services company supporting artists through distribution, marketing, analytics, promotional strategy, content, collaborations and artist development.
For press, partnerships and industry enquiries:
44grind
Lagos, Nigeria